CarePartners Senior Living is bringing together all 34 of its communities under a new brand name, Vineyard Park Senior Living.
The Seattle-based company is launching the rebrand on May 1 and rolling it out across its communities throughout the year with new signage, uniforms and overhauled websites, according to Shawn Tacey, CEO of CarePartners Management Group.
CarePartners Management Group’s leaders are not making any changes to onsite leadership, staffing or to resident care with the rebrand. Instead, Tacey said Vineyard Park Senior Living’s rebrand is meant to help build a new identity and reflect its roots as a family-founded company that started in 1998.
